With PPC advertising you can buy placement on a website where you pay for performance (PFP) and have control over the content of the listing and how much you want to pay for the traffic sent to you. You bid on search terms for your ranking, and when someone clicks on your listing, you pay the bid amount. Two of the most popular PPC search engine advertising mediums are Google and Overture.

A Google AdWords™ campaign is based on a combination of maximum cost-per-click (CPC -- how much you are willing to pay per click) and clickthrough rate (CTR). This means that if you earn a higher CTR, you are rewarded with a lower actual CPC. Their system monitors your competition and performance and automatically charges you the least amount possible. Google places PPC advertising at the top and in a special column on the right side of the search engine results page (SERP).

Overture requires a minimum monthly expenditure of $20 and approved PPC ads appear at different locations on its partner sites such as Yahoo!, MSN, Lycos, AltaVista, InfoSpace and CNET. PPC placement on Overture partner sites is only factored by maximum bid amount, not clickthrough rate.

Close supervision and a thorough knowledge of the unique characteristics of each PPC search engine are essential for the success of your PPC advertising campaign.

I will work with you to create an online advertising campaign that is strategically designed to meet your online business objectives and fit within your budget.

Request a consultation on search engine marketing.