One of the most important aspects of launching your website is marketing, it increases exposure to your website and contributes to the success of your business. A successful website incorporates a mix of traditional and Internet marketing strategies.

I will work with you to establish an effective web marketing plan that fits within your budget and business objectives. Remember, the more you promote a well-designed site, the higher your return on investment (ROI) will be.

Search Engine Submission / Organic Listings

Search engines use robots to index web sites and there is no fee for this service. However, it is important to choose your optimization strategy wisely to get all your pages indexed and hand submit your URL so that you are not excluded from an engine's index because of spamming. Spamming (as related to search engines) is forcing unsolicited or unwanted web pages into a search engines database which is sometimes caused by automated search engine submission software programs.

Directory Listing

A listing of sites that have been reviewed and approved by editors and organized into categories. Choose your title, description and category wisely. Some directories may charge a fee for inclusion or review:

Yahoo! Express requires a US$299.00 non-refundable, recurring annual fee per submission but does not guarantee a listing in the Yahoo! directory, nor does it guarantee the type of placement or description that your site will receive if accepted.

Paid Inclusion (Paid Listing)

Paid Inclusion allows you to pay a fee to be listed in a search engine index or directory. This option guarantees that pages are added quickly and revisited on a regular basis though there is no guarantee where pages will rank in the SERP.

URL Inclusion - A set fee is charged per URL per year.

XML Feed - Hundreds of URLs can be submitted for a fixed Cost Per Click (CPC) rate.

Link Popularity Campaigns

Increase your website exposure and search engine ranking by building qualified links to your site from targeted, industry related sites with a strategic link popularity campaign. Avoid link farms or free for all sites that offer little or no content as your site may be penalized by the search engines.

Email Campaigns

Reach your target audience, build customer relationships and track the effectiveness of your efforts with a strategic email marketing campaign. Be sure to write compelling copy, use double-opt-in (with opt-out) email lists, and always measure the response and conversion rates.

Affiliate Marketing

Develop well positioned online partnerships to buy targeted traffic to your site on a performance basis. You offer website owners an incentive to link to your site by rewarding them with a commission once they send a visitor that performs a particular 'action' (sales, clicks, or registrations).

Request a consultation on search engine marketing.