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AdWords – Google’s program that allows website publishers to purchase keyword targeted cost-per-click (CPC) contextual advertisements that are displayed along with search results on Google and their partner content sites, such as Google AdSense™ participants.

AdSense – Google’s program that allows website publishers to display content relevant, text-based Google AdWords™ ads on their web pages and earn money.

Algorithm - Complex sequence of actions (rules) used by search engines to rank web pages within an index for individual queries received. Each search engine has its own algorithms but do not reveal specifics in order to protect the integrity of the search results.

ALT text - HTML attribute that provides alternative text for non-textual elements, such as images, so they can be read by search engines and text only browsers.

Affiliate marketing – Allows you to buy targeted traffic to your site on a performance basis. You offer website owners an incentive to link to your site by rewarding them with a commission once they send a visitor that performs a particular 'action' (sales, clicks, or registrations).

ASP (Active Server Pages) - A server-side scripting language used to deliver dynamic content.

ASP (Application Service Provider) - A third-party entity that provides software/application services to online customers in exchange for a reoccurring fee.

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