Basimos Internet Marketing Solutions

Internet marketing terms don't have to be confusing.
Learn about title tags, traffic, unique visitors,
URLs, viral marketing and more.

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Internet Marketing Glossary - T U V

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Title tag – HTML meta tag that defines the text displayed in the top line of a Web browser and in the SERP for each listing.

Traffic – Commonly used to describe activity on a website; such as hits, page views or visitors.

Unique visitor – A person that reviews pages on a website; usually identified by a unique IP address and user agent string. However, a unique visitor that revisits a website repeatedly over a long period of time may be counted in the log file as many visitors.

URL (Uniform Resource Locator) – Provides a uniform way for identifying resources that are available using Internet Protocols. It includes the address of the server, where on the server the file is located, and which protocol to use to access and retrieve the file. (i.e.: http://www.basimos.com)

Viral marketing – Facilitate and encourage people to pass along a marketing message.

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Uniting Businesses and Customers on the Web - Basimos Internet Marketing Solutions