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Search engine – A service that displays search matches derived from one or more indexed databases.

SEO (Search Engine Optimization) – Optimizing a website to have search engine friendly navigation and relevant keyword-rich content so that it ranks well in search engines and can be found by visitors.

SEM (Search Engine Marketing) – A form of Internet Marketing; to promote a website via search engines using tactics such as SEO, Paid Inclusion and Paid Placement campaigns.

SEP (Search Engine Positioning) – Similar to Search Engine Marketing; to achieve a high ranking position for a website in search engine results pages using SEO tactics.

SERP (Search Engine Results Page) – Page that is displayed after a search query is performed.

Search engine submission – Submitting a webpage URL to be included in a search engine index. Be careful. Using software to automatically submit webpages may not be in your best interest; these services may not target your desired keywords and may also be considered spam to some search engines which may result in your website being penalized or delisted.

Search terms – Keyword or phrase entered into a search box to perform a search.

Site stickiness – Sites that are content rich with frequent updates tend to attract visitors that spend a fair amount of time at the site or frequently return for more information.

Sitemap – Webpage containing links to every page of the web site.

Site search – Search functionality specific to one site rather than the entire Web.

Spam (Spamdexing) – Unethical techniques used to influence search engine rankings. A few examples may include keyword stuffing, cloaking, doorway pages, hidden text, etc.; basically anything that will compromise the quality of relevant content listings returned in search results.

Splash page – Entry page to a website that features a graphic or Flash animation file and “skip intro” or “enter site” link. Typically for branding or entertainment use only and offers little or no content value; may hamper search engine optimization efforts.

SSI (Server Side Include) – Tag used to instruct the server to import content from an external file into the Web page.

Stop word – Certain words that have little or no value as search terms and are ignored by search engines during indexing to conserve resources.

Shopping cart - Software application used to enable a Web site to feature an online product catalog and provide its visitors the ability to shop online.

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