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PFI (Pay For Inclusion) – Payment required
to be included in a results page.
PFP (Pay For Performance) – Payment required
for an action, such as a click-through.
PPC (Pay Per Click) – Payment required for
each click-through.
PPCSE (Pay Per Click Search Engine) – Payment
of specified bid amount required for each click-through on a search
engine results page.
PPL (Pay Per Lead) – Payment required for
each click-through that generates a qualified lead.
PPS (Pay Per Sale) – Payment required for
each click-through that generates a qualified sale.
PV (Page View) – Single HTML page viewed,
regardless of the number of file requests included.
Paid inclusion – Payment made for a webpage
to be included in a search engine’s index with no guarantee
of placement in the results page.
Paid listing – Payment made for a listing
to appear in a search engine’s index or directory; see Paid
Inclusion or Paid Placement.
Paid placement – Payment made for a listing
to be guaranteed a high ranking position in a SERP based on the
bid amount for a specific search term queried.
PageRank (PR#) – Google’s estimated
score of a webpage’s link popularity.
Portal – Website that functions as an entry
point to the Web and provides a wide variety of features such as
a directory type search, free web email, local news listings, etc.
Position – Placement a listing appears in
search engine results.
Request
additional web marketing information.
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