A - B - C - D - E - F - G - H - I - J - K - L - M
N - O - P - Q - R - S - T - U - V - W - X - Y - Z

Landing page – Web page a visitor reaches from clicking on a link or typing in a specific URL from an advertisement; used to track the effectiveness of an Internet Marketing campaign.

Lead – Contact information submitted by a visitor requesting information on your products or services. Companies that do not sell online may use their website to generate leads.

Link – A hypertext connection between two documents, image maps, graphics, etc.

Link context – Words examined in or near a link to determine the relevance of the page being linked to.

Link farm - Web sites with little or no content that allow anyone to add non-qualified links. (see FFA) This will not help your page rank as your site may be penalized in the search engines.

Link popularity - Measurement of the number and quality of sites that link to your site.

Log file (Referrer Log) – Created by the Web server to record a history of file requests; should be configured by the server administrator for “extended file format”.

Log file analysis – Process to decipher raw log file entries to assess the effectiveness of your website; such as identifying and retracing the actions of a visitor to improve your website’s ROI.

Listings – Information that appears in a directory’s category or search engine’s results page.

Request additional web marketing information.