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Impression – A page that includes an online advertisement that is viewed by a visitor.

Internet marketing (Integrated marketing) - Achieving marketing objectives through the use of the Internet as a channel in conjunction with traditional communications.

IP address (Internet Protocol address) – A unique number assigned to every computer on the Internet.

Image map - An image that has different clickable areas linked to different pages. Not search engine friendly.

Index - Collection of information on web pages that a search engine spider has gathered and stored for visitors to submit queries against.

Keywords – Terms or word phrases that searchers are frequently using to find the goods and services that you offer.

Keyword density – The measurement of the number of keywords appearing on a Web page compared with the total number of words on that page.

Keyword stuffing – Repeating a keyword too many times (hidden or visible) is considered spam by most search engines.

Keyword strategy – Researching, analyzing and selecting keywords that relate to your site and provide the highest return on investment (ROI) by attracting targeted visitors.

KISS - Keep It Simple, Stupid. Best practice for website design.

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