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E-marketing (Electronic marketing) - Achieving marketing objectives through use of electronic communications technology.

Ezine - Electronic magazine, posted on a Web site or delivered via an email newsletter.

Favicon – A 16 x 16 pixel icon that is used by some browsers to identify a bookmarked Web site.

FFA (Free For All) – Web sites that allow anyone to add a non-qualified link to any page. This will not help your page rank and may even get your site penalized in the search engines.

Flash – Macromedia’s vector animation program that has interactive and scripting capabilities to create dynamic graphic content for the Web; requires a plug-in. The file format .swf is an open standard.

Frames –Web page structure used to divide up a browser window into multiple windows.

Fresh crawl – Process referring to Google’s spider that runs each day to index pages that change regularly.

FTP (File Transfer Protocol) – Used to transfer a computer file from one machine to another.

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