The Challenge
Inexpensively improve the user experience and search engine visibility to target qualified visitors for an IT services website with minimal changes to site layout and file structure.

The Solution
An optimized website with expanded News, Partner and Customer Support sections for information rich content integrated with targeted search terms relevant to the business and targeted audience.
Navigation designed for the target audience to easily find information and feel comfortable wherever they are within the site, and for search engine robots to easily crawl and index individual pages.

Tasks accomplished

• Analyzed HTML and page design structure
• Researched competitive market and keyword phrases to select appropriate, relevant search terms
• Edited 30+ existing pages and created 12+ new content-rich pages with relevant search terms; including online copy writing for new pages
• Tailored pages to adhere to marketing messages and regulatory standards, such as legal use of corporate logos and trademarks
• Modified layout and sub-navigation item listings for consistent navigation
• Customized title, description, keyword meta tags on every page to reflect page content; added DOCTYPE and ALT attributes to source code
• Replaced obsolete and deprecated HTML font attributes with style sheets
• Increased the prominence of targeted search terms and reduced page file size by using file includes for JavaScript code and cascading style sheets (CSS)
• Modified main navigation image code to identify active page location
• Added global footer text navigation and created customized pages for terms of use, privacy statement, sitemap and 404 error file
• Created and optimized new images with Adobe Photoshop and Macromedia Fireworks
• Ongoing: Analysis of website traffic and search engine placement, generating new content when applicable to keep site fresh
  

  Contact me today if you're interested in web design analysis and search engine optimization services for your site to generate qualified visitors that are in need of your products or services.