The Challenge
Develop an Internet marketing plan to support new messaging strategies, build brand value, educate targeted audience, simplify site content management, and provide a direct communication method for worldwide member companies to work together remotely on marketing and technical programs.

The Solution
A redesigned website available in five languages (French, German, Italian and Spanish) featuring a new look & feel, new messaging and a new user interface that permits users to quickly and logically find information and branded products.
A password-accessible discussion forum that enabled members to facilitate communication for the development of technical specifications.
A targeted co-marketing program that enhanced brand awareness, generated qualified leads, and produced quality content.

Tasks accomplished

• Developed, implemented and managed an interactive marketing program that met online and offline objectives, was within budget and increased site traffic by 300% in first year.
• Analyzed competitive market to ascertain optimum keywords, integrated these into text, header files for index and interior pages of web site that generated page one and two listings via top ten Search Engines
• Assessed available banner advertising inventory from Yahoo! and multiple targeted industry sites; negotiated media buys, managed campaigns and reported results bi-annually to membership
• Established and maintained relationships with top level executives and staff of member companies to generate branded content and promote participation in interactive and affiliate marketing programs
• Ensured content adhered to marketing messages and regulatory standards, such as legal use of corporate logo, trademarks and copyright
• Designed user-centered site architecture and navigation
• Built a new user interface and web site redesign that incorporated new messaging and reinforced brand
• Developed over 1100 pages of HTML and JavaScript code with Notepad and Macromedia Dreamweaver
• Developed over 40 pages of CFM code and SQL queries for dynamic data-driven web pages and content submission forms with Macromedia Cold Fusion Studio, Dreamweaver and MS Access databases
• Defined and managed relational database project; achieving the goal to effectively maintain and report member company, financial and product information securely, both in-house and on the web.
• Created and administered additional databases for multi-language content management with with MS Access
• Created over 200 graphic elements and optimized over 300 images for the web with Adobe Photoshop and Macromedia Fireworks
• Customized, implemented and managed a private discussion forum featuring mailing support with O'Reilly WebBoard
• Upgraded server hardware and software; configured and maintained Internet server with Microsoft Windows NT and IIS
• Configured and monitored Microsoft Index Server, providing users with powerful query capabilities to locate content on the web site
• Implemented a restricted content area with NTFS password protection
  
• Analyzed web site traffic statistics with with NetIQ Webtrends

*Note: As a marketing employee for this organization from 1996 - 2002, I provided the creative direction, designs, execution and administrative support for all the online services.

Contact me today if you're interested in a new or redesigned web site.